Role & Services
In collaboration with Isolarchitetti, the responsible sector for this project, I contributed to the graphic design concept, packaging strategy, and the stand graphic design palette.
Year
2021
This project involves designing the identity package for a new museum located in the former Chiesa di San Francesco and the Ex Ospedale Militare.
About
The Chiesa di San Francesco, also known as the Ex Ospedale Militare, is a historically significant building in Alessandria, Piemonte, Italy. This complex has a rich and varied history spanning several centuries.
Originally constructed between 1254 and 1290 by the Franciscan order, the church was part of a larger conventual complex that became one of the principal religious sites in medieval Alessandria.
The structure is a fine example of Italian Gothic architecture, reflecting an evolution from Lombard Romanesque style, particularly notable in its extensive use of brick. Over the centuries, the building has served various purposes:
- Church and convent (13th–18th centuries)
- Cavalry barracks (early 19th century)
- Military hospital (1833–1989)
Significant modifications were made to the structure over time, including the division of the church into two floors in 1816.
Architectural Concept
The architectural design focuses on preserving and honoring the building’s layered history while adapting it for its new role as a museum.
