Hathi.ai

Client
Hathi.Ai

Services
Research, Product Design, Website Design, Content Strategy

Year
2024

In my recent collaboration with Hathi.Ai, we embarked on an exciting journey to launch a B2B platform aimed at simplifying data analytics for business users. This case study walks you through the process step-by-step, illustrating how I worked with the development team to shape the product into a user-friendly solution. From early design concepts to the final release, here’s how we made it happen:

Step 1: Understanding the Challenge

The original product was a powerful data-centric tool, but it lacked a user-friendly interface for those unfamiliar with analytics. The challenge was to maintain the platform’s robust functionality while simplifying the user experience. The target audience included business users who needed insights quickly without getting bogged down in complex data displays. I set out to bridge this gap, focusing on usability and design improvements.

Step 2: Collaborative Planning with the Development Team

Early on, I committed to being an active part of the development process. I worked closely with the dev team to understand the product’s capabilities and identify areas for improvement. Regular meetings helped us align our goals, prioritize features, and establish a roadmap that balanced development time with design needs. This collaborative approach was essential in ensuring the product evolved in a way that met both user expectations and technical requirements.

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